Putin's Propaganda Machine : soft power and Russian foreign policy by Marcel H. Van HerpenCall Number: D2025.5 .R8 H47 2015
Marcel H. Van Herpen argues that the Kremlin's propaganda offensive is a carefully prepared strategy, implemented and tested over the last decade. Initially intended as a tool to enhance Russia's soft power, it quickly developed into one of the main instruments of Russia's new imperialism, reminiscent of the height of the Cold War. The author describes a multifaceted strategy that makes use of diverse instruments, including mimicking Western public diplomacy initiatives, hiring Western public-relations firms, setting up front organizations, buying Western media outlets, financing political parties, organizing a worldwide propaganda offensive through the Kremlin's cable network RT, and publishing paid supplements in leading Western newspapers. In this information war, key roles are assigned to the Russian diaspora and the Russian Orthodox Church, the latter focused on spreading so-called traditional values and attacking universal human rights and Western democracy in international fora.